2017 Spring Alumni Newsletter

SPRING 2017 • ISSUE 3

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THE OFFICIAL NEWSLETTER OF THE CVTC ALUMNI ASSOCIATION ......................................................................... YOUR ALUMNI NEWS

CVTC Alumnus Finds Her Future Back in Her Old Home Town Heather Hodowanic helps lead Stanley shop ..............................................................................................................................

When Heather Hodowanic started attending Chippewa Valley Technical College before her 2004 graduation from Stanley-Boyd High School, she envisioned a future far away from her hometown of Stanley. Now she hopes to close on a house there soon. That’s because the associate degree in marketing she manager, customer service specialist and all-around go-to person, she has played a strong role in making Broadway in Stanley a destination shop for its loyal customer base. “A lot of people don’t want to go to work every day; I want to come to work here,” Hodowanic said. Hodowanic started at CVTC early through a program called Youth Options. She became a 2007 CVTC graduate. “I chose marketing because I like sales. I like being around people and being creative,” Hodowanic said. “And marketing is such a broad degree I could do a lot with it.” She didn’t like her first job at a grocery retailer. “My first job was in bookkeeping,” Hodowanic said. “I was in a locked room that was inside a locked room, and that wasn’t for me. I have to work with people.” After three months as a bookkeeper, Hodowanic heard from the folks at Broadway, a shop that expanded in 2005, specializing in fashion, décor and accessories, with a coffee bar, truffles and a wine selection as well. They knew Hodowanic because she was from town. “Heather is a real people person,” said Broadway owner Heather Brenner. “People gravitate to her. She’s warm and upbeat. People come here because of her.” Hodowanic accepted Broadway’s offer. “I was living in Stanley then, and I had a baby almost a year old.” received from CVTC led her to a great opportunity back in her hometown. As a buyer, office

Hodowanic has management duties running the shop, and enjoys taking trips with Brenner to places like Chicago, Las Vegas and St. Paul for market events. But her favorite part of the job is being with the customers. “I like working with customers,” Hodowanic said. “The buying trips are fun too, but they are a lot of work.” Broadway’s reputation has spread since Brenner founded it almost 25 years ago. “Every day we have people come from Wausau and Eau Claire, and all around the surrounding area,” Hodowanic said. “This is a destination site. We built good customer relationships.” Hodowanic had moved to Eau Claire, but last summer moved back to Stanley with her son, now 9. It’s where she was living when she got her start as a student at CVTC, and where she’s ready to put down roots. “I’m in the process of buying a house,” she said.

“Marketing is such a broad degree I could do a lot with it.”

CVTC Alumni Newsletter, Spring 2017, Issue 3 • cvtc.edu/Alumni • 715-831-7299 • alumni@cvtc.edu

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